Best Western 2025 Brand Standards List. Headquartered in phoenix, arizona, best western® hotels & resorts is a privately held hotel brand within the bwh hotels global network. With 19 brands and approximately 4,300 hotels in over 100 countries and territories.

Best western offers 11 hotel brands to suit the needs of developers and guests in every market: Guertin’s pioneering leadership in 1963 to evolve into the beloved midscale hotel chain with.